San Diego Event Photography Grand Opening Event
I feel like I am finally a San Diego Event Photographer. While I have photographed several events in San Diego over the last few months, and photographed many events in Las Vegas since relocating my Event Photography Business to San Diego, this is the first event I have professionally photographed, for a new client, who contacted me on my new website, in San Diego. That is a very exciting development for me as I hope to eventually do most of my event photography here is San Diego. I love Las Vegas and have spent the last 15 years shooting thousands of events there, but the drive and flight to and from is starting to get long and a bit predictable and I look forward to spending as much time in San Diego in the future, as possible.
I have worked hard to get my website towards the front of the page rankings for San Diego Event photographer and i am excited to say that we are now on the top of page 2 and inching forward. We can discuss how I did it in a later blog post because in this post, I want to share my “first” new San Diego client.
My client is a branding company that helps new businesses with branding and marketing projects and they contacted me through San Diego Event photographer website and requested a quote. I provided an estimate based on the information provided and sent it out to them as soon as possible. In what may seem obvious, I feel it is important to respond as quickly as possible to estimate requests. Clients are busy and being able to get estimates as quickly as possible is beneficial for both you and them. I am always surprised to hear from my clients how slow some photographer with requests and quotes. Good communication and timely responses are key to getting and keeping good clients. After a few days and a few questions, they made it official and I reserved the date and time for them.
The location for the store grand opening was actually in San Ysidro, which is a small “suburb” of San Diego literally adjacent to the border with Tijuana, Mexico. Not being familiar with the area, I decided to a take a quick trip down to the store’s location the day before just to get a look and to scout a bit. This is something I do quite a bit when I am shooting in a new location. Since the shoot was to begin early the next morning, I didn’t want to just show up the day of and wing it. I personally feel like scouting is a part of my job and I don’t charge extra but will sometimes build it into the cost on my estimate or invoice if it is a unique location or further away from my studio. In this case, the location was only 15 minutes away and I wanted to test traffic, parking, (parking is a major consideration in San Diego) and the general layout of the store. I also wanted to see how the morning light might affect the shoot positively or negatively.
I would be working off a shot list and timeline of events and the client did a great job of spelling out what they needed and the expectations. We had an informational phone call a few days before the grand opening to discuss any details and one of the requests was for me to capture as much of the new store setup as possible before the doors were to open at 9am.
I was schedule to arrive at 8am which would give me an hour to capture the pristine interior and various departments. Being an anxious person, I decided to arrive earlier than required so that I could shoot at my own pace, at least in the beginning. The parking lot was already full when I arrived and there was still a ton of activity inside the store as last minute details were getting taken care of.
I might add that this was a well organized event. My client was on hand to keep things organized and they did a great job. I ended up having plenty of time to capture the store set up before hand and was ready and waiting for the mad rush when the doors opened
The new store owners were nervous, excited and very friendly and all the participants were easy and a pleasure to work with. The customers were very appreciative to have a grocery store opening in their neighborhood and it was a fun event for everyone
There was ample lighting inside the store with both fluorescent and large windows that provided plenty of daylight into the customer service areas. Because the daylight overpowered the fluorescents, there was no need to gel my flash so my setup was pretty basic and simple.
The sun was directly behind the store’s main entrance and all the events outside, like the ribbon cutting and presentations, were protected from harsh light and the sun by the building and it’s overhang. I used fill flash set on auto and exposure compensation at -2.5 for most everything and kept the camera set on manual since the lighting stayed consistent.
For this particular event, the challenge was to find interesting and pleasing angles and compositions to show of the best features of the store with plenty of branding and to capture the fun and excitement of the staff and customers.
. I think I was able to do that. Giving myself a little extra time in the morning and then putting myself in the right places and at the right times while looking for fun and excitement helped me create images that captured the overall atmosphere of this grand opening to my clients expectations.
My client was happy, I was glad to be photographing an event in San Diego, and I can now share that experience with you. I look forward to many more going forward. Until next time…